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LEMAIRE IN VIETNAM - AN EXHIBITION

After its debut in Paris, « a sense of place, a sense of time, a sense of tune » makes a stop in the Hannam flagship store in Seoul.
The series of photos and videos taken by Osma Harvilahti in Vietnam featuring the latest
Spring-Summer 2023 and 2024 collections will be displayed until May 26th.

This exhibition extends the idea of a journey through and with clothing – across different layers, soaked colors and light materials – that converges upon the feeling of freedom elicited by adventure and movement.

Osma Harvilahti’s lens opens a sightline between Ho Chi Minh City and Hanoi, where the photographer, attuned to the passing streetscapes that we live in and which live within us, observed how people and their clothing form an intimate geography of the city.

 

qs | LEMAIRE

The LEMAIRE wardrobe takes shape in a polyptych arrangement of photos and videos echoing the flow of city dwellers and their mode of transport. The garments have a protective quality, at times puffed up or pressed against the body as the silhouettes are transformed by their path. Movement emerges as a means of experiencing otherness, changing one’s appearance, or dressing to blend into the metropolises’ bustling vibrancy.

qs | LEMAIRE

Half notebook half optical illusion, « a sense of place, a sense of time, a sense of tune », invites us to enter the flow of images, to journey up and down roads and bridges in pursuit of striking individualities and mysterious cinematography.

 

<qf | LEMAIRE

PREVIOUS EDITION IN OUR FLAGSHIP STORE IN PARIS

« a sense of place, a sense of time, a sense of tune » was the second exhibition to be held in Elzévir'. Displayed from February 26th to March 17th, 2024, the photos and videos echoed the LEMAIRE collections: eminently modular, inspired by daily life and rich in influences.

CURATION BY JOS AUZENDE & SARAH-LINH TRAN

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