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A SENSE OF PLACE, A SENSE OF TIME, A SENSE OF TUNE

The LEMAIRE Spring-Summer 2024 collection, inspired by a journey to Vietnam,
has been captured in a series of photos and videos taken in Hanoi.

An airy, functional wardrobe comes to life across different layers, soaked colors and light materials converging upon the feeling of freedom elicited by adventure and movement. Amidst the flow of city dwellers and vehicles, these photos reveal the protective quality of garments puffed up or pressed against the body as the silhouettes are transformed by their path.

Movement is seen as a means of experiencing otherness, changing one’s appearance, or dressing to blend into the metropolises’ bustling vibrancy. Attuned to the passing streetscapes that we live in and which live within us, photographer Osma Harvilahti observed how people and their clothing form an intimate geography of the city.

r | LEMAIRE

This series has been sought as an extension of TRÊN YÊN XE, « on the saddle of a running vehicle » in Vietnamese, a photographic journey made by Harvilahti in 2023.

PHOTOS BY OSMA HARVILAHTI


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