LEMAIRE opened its first flagship store in Seoul on November 24th, 2023.

Nestled in the Hannam district, the 230-square-meter boutique found its home in a former private residence. The two-story Korean house built in the 1970s has been chosen to become LEMAIRE’s second flagship store, following the unveiling of its counterpart in Paris.

The LEMAIRE team is happy to welcome you inside the boutique where a dialogue unfolds between the iconic LEMAIRE wardrobe and local savoir-faire. The lush garden surrounding the space complements the cozy interior, extending a warm invitation to guests seeking a moment of serenity.